What is the best online marketing strategy?

 A. The ideal would be to use multiple search engine marketing services together. However, considering the importance of the search engine for online business, the best would be a combination of a natural listing and a sponsored listing campaign. If one cannot afford such campaign, we recommend using a strong natural listing campaign because it usually provides a better return on investment in the long run (i.e.: site ranking high naturally do not pay for residual click-through fees, 85% of Internet users do not pay attention to the sponsored listing section, etc).

Why is search engine repositioning so important?

 A. When done correctly, search engine repositioning can generate a far better return of investment than most conventional forms of marketing. A customized strategic Internet marketing solution is one of the most powerful and flexible tools available to achieve better results in a shorter period of time: It can help increase website traffic, quality of leads/site visitors, sales opportunities, sales conversions, market share, and/or achieve other specified sales and marketing goals. Also, the return on the investment can be quickly measured. 

A few facts:

• Leads generated from high rankings in search engine tend to have a higher conversion than those generated from other advertising media.

• More than 80% of search engine users find what they are looking for within the first three pages.

• About each month, most search engines update their listings, and if you aren't resubmitting often enough you could be off their list.

• There are currently over 200 million Internet users within the U.S. alone and over 600 million worldwide.

 How do I get to the top of the search engine positioning?

 A. Usually, by generating an online marketing campaign. There are two principal categories of search engine repositioning to target: natural listing and sponsored listing. We provide service plans for both options.

What is “sponsored listing” and “natural listing”?

 A. Sponsored listing refers to pay-per-click service ( Pay-Per-Placement or Pay-Per-Performance), where you set-up an account with a company providing you with guarantee top rankings in specific search engine(s) for a fee outside of the main body. While you are only charged for visitors who click-through to your web site, it can be tremendously expensive and ineffective without relevant choice of keywords and regular monitoring of the status of your account.

 Natural listing refers to the results in the main body of the leading search engines. The ranking can be improved through search engine optimization (“SEO”) and link building services. SEO programs allow for any online content - including PDFs, Flash files, news releases, or product descriptions - to be crawled, indexed, and ranked.

What are the benefits of your Pay-Per-Click assistance?

 A. Our program provides assistance with keywords selection and the monitoring of the status of your account to determine whether you are paying too much or too little to ensure your position in the sponsored listing.

 We will help you maximize the results of your Pay-Per-Click account and generating the highest amount of qualified traffic for the least amount of money and effort with our monthly reports.

What is the cost of your "Pay/Click" assistance?

 A. $150/month (plus what you choose to spend with Google). It can be canceled on a month-to-month basis. To help you generate more qualified traffic and lower your average cost-per-click, this services includes extensive key phrase research, full service setup, personal assistance with your bidding strategies, email alerts when your Google account balance is running low and detailed monthly reports.

What is search engine optimization?

 A. Improving a website to make it search engine friendly and in turn generate a more favorable position within the non-sponsored results ("natural listing") of the search engines.

What are the benefits of your optimization service?

 A. Your improved rankings can generate increased traffic, leads and sales. Our optimization programs include analysis of your website, extensive key phrase research (including which terms are the most popular for your industry and a competitive analysis), suggestions for structural and navigational site improvement, optimization of your website, manual submission procedures and monthly ranking reports to monitor your progress within the top search engines (including Google, Yahoo, MSN, and AOL). Since Google and Yahoo dominate nearly 90% of all the search engine traffic generated here in the United States, our optimization services main focus are to reposition your site at the top of Google and Yahoo.

How do you develop keywords?

 A. First, we do some research.  Then, based on the account keyword statistics relating to your brand and actual research results, we consider how people actually perform a search, and areas to place your site where people are searching. And finally, we develop keywords and phrases with high click-through rates.

Who are the Major Search Engines?

 A. Google (most popular) and Yahoo dominate nearly 90% of all the US search engine traffic. Other notable search engines include Bing, Ask Jeeves and AOL (Baidu for the Chinese market).